Chief Strategy Officer
Fiona is our Chief Strategy Officer. She is one of those rare strategists that have an enviable balance of hard and soft skills, moving effortlessly between numerical, quantitative analysis and interpretation of the meaning of human behaviour.
A humanities graduate who has spent a sizeable potion of her more than 20 years experience in the digital field, she has honed both the technical requirements for our digital age but remains focussed on the customer and their experience, a vital viewpoint in assisting any organisation.
Fiona has worked as Global eBusiness Manager and Regional Director: Europe at South African Tourism, Head of Retention Marketing at Osiris Trading, Managing Director of Peppers and Rogers Group South Africa, and Head of CRM Strategy Consulting at iLAB CRM, Fiona has extensive Tourism expertise, experience in both international local executive operations, and in addition, has consulted in marketing strategy in the Retail, Tourism, Mining, Government, FMCG and Advertising sectors.