Our team boasts diverse, international, multi-industry and multi-disciplinary experience. Commencing in traditional commercial, technology and humanities fields our team now contributes to and applies Uncommon Sense in the assignments we undertake for our various clients.



Mqondisi Gumede


Mqondisi is both our Founder and CEO.

He is passionate about exponential growth of the South African and other emerging market economies.

He is a keynote speaker and a Knowledge Merchant at IC Knowledge Bureau. Previously, Joint Managing Director at Fogg, former Online Marketing Specialist at South African Tourism, former GM: Operations at Imison South Africa, Executive Director at Greymatterz amongst other positions, Mqondisi possesses a wealth of multi-industry experience both as an operational executive and trusted advisor to some of South Africa’s largest and best known companies.

Mqondisi’s commercial endeavours are designed to make vital, compelling contributions to propelling companies and countries that are committed to exponential growth.

Mqondisi’s key objective is to see South Africa’s turnover in all industries grow more than 6 times in the next 20 years.

Fiona Buchner

Chief Strategy Officer

Fiona is our Chief Strategy Officer. She is one of those rare strategists that have an enviable balance of hard and soft skills, moving effortlessly between numerical, quantitative analysis and interpretation of the meaning of human behaviour.

A humanities graduate who has spent a sizeable potion of her more than 20 years experience in the digital field, she has honed both the technical requirements for our digital age but remains focussed on the customer and their experience, a vital viewpoint in assisting any organisation.

Fiona has worked as Global eBusiness Manager and Regional Director: Europe at South African Tourism, Head of Retention Marketing at Osiris Trading, Managing Director of Peppers and Rogers Group South Africa, and Head of CRM Strategy Consulting at iLAB CRM, Fiona has extensive Tourism expertise, experience in both international local executive operations, and in addition, has consulted in marketing strategy in the Retail, Tourism, Mining, Government, FMCG and Advertising sectors.

Gavin Dunstan

Chief Management and Financial Officer

Gavin is a seasoned financial services executive having spent his entire career in various roles in this space.

Gavin was previously the Executive Director: Credit & Risk at Rand-Asia Holdco (formerly Rand-Asia Trade Finance), Senior Manager Nedbank Business Banking (BEE), Senior Manager Nedbank Corporate Banking: Project Finance Clients, Senior Manager Nedbank Africa: Project, Export Credit & Structured Trade Finance and Senior Underwriter at Credit Guarantee Insurance Corporation of Africa Limited: Projects Division amongst many other roles. Gavin has strong operational capabilities aligning our activities with our vision, providing leadership on funding, financial management, legal and operational success.

Gavin’s vast experience in various forms of specialised finance provides a unique ability to approach finance and business related solutions from multiple vantage points bringing an uncommon view of how to pursue the various requirements businesses have for their growth aims.